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The BlueStor DataMover: An Indispensable Tool for Film Production and Distribution!

Last month, we at JMR Electronics premiered our BlueStor DataMover, a state of the art enterprise-level data transfer system that is lightning fast, simple to use, and extremely cost-efficient in sending large amounts of data across any distance on Earth. Today, we are going to look at how this device excellently handles content distribution involved with video production and distribution, and likewise how a typical production company or distributor would greatly benefit from its use.

Behold, the BlueStor DataMover!
Behold, the BlueStor DataMover!


The BlueStor DataMover and distributing video content

One common application for the BlueStor DataMover is distributing video content during the production and post-production stages. For this next bit, imagine you are producing a film that is being shot on location in Boston in the new 6K resolution (6144×3160 pixels). Each single frame of video consists of 19 megabytes; given each second contains the industry standard 24 frames, after one second you have shot 456 megabytes of footage. In one minute, you have already shot over 27 gigabytes. After one hour of footage, this one camera alone has shot over a staggering 1.6 terabytes of footage. Do not forget—this file size represents only one of perhaps two or three cameras shooting at one time. Imagine the headache of trying to send the footage from your three 6K cameras to your production studio in LA so your eager editors can have a crack at the footage in order to meet distribution deadlines. How are you going to achieve this?
Normally, it would be nothing short of a headache. One of the most common methods for distributing content is by means of satellite. However, this aged method takes an extensive amount of time to complete, but more importantly it is extremely costly due to having to purchase bandwidth for its use. Thus, with higher-resolution video formats coming out, bandwidth costs become even more extravagant and impractical. If you go with traditional data transferring over a typical server, you have to worry about latency and file types when sending files amongst other networking and compatibility issues. However, with the advent of the DataMover, worrying about sending large files is a thing of the past. Given the DataMover’s record-breaking transfer speeds over fiber optic cable of 925 MB/S with 300 ms latency and 1.1 GB/s with lower latencies, footage can be sent and received in exponentially less time than previously-existing methods. Likewise, the DataMover contains no monthly or service fees beyond an already-existing fiber-optic connection, and thus is drastically cheaper to operate than other existing methods of content distribution.
All that is required to send the video files to your production studio in LA is to upload the original video files or folders onto a local storage server, locate the said files or folders on your local DataMover, type in the IP address or name of the DataMover in your LA studio, and simply press send. The DataMover automatically adjusts for latency differences, while its GUI displays a progress bar and gives you status updates when it is complete. Within hours of being shot, your editing team across the country already has the chance to begin editing your material.
Fast forward a couple months. Now your film is edited, but you need to send the footage back to the east coast again for post-processing. No problem. After having made the initial investment of purchasing each studio a DataMover, unlike the use of satellite broadcasting sending the files from one DataMover to another is entirely free. Simply locate the files, type in the IP address or name of the DataMover you want to receive the files, and press send. No stress necessary.

Now you are ready for final distribution.

Congratulations—a few weeks or months later (hopefully not years!), your film is almost ready for theater release! However, in order to make release in time for Fourth of July weekend, there’s one last great hurdle you must overcome: you need a way of sending your film to 4,500 theatres nationwide and making sure your film has been received. You have of course, a few options. First, you can physically mail a hard drive to each theater with your completed film on it. However, this is quite costly—not only might you need to cover the cost of purchasing the disk drives (which you should expect not to receive back) for each theatre, but likewise you must arrange and pay for shipping and insurance fees associated with confirmation delivery. Not cheap!
Another traditional option is to have the film sent via satellite. However, as mentioned before, this can be and with increasingly-large film formats is an extremely costly method of distributing large-scale digital content.
The most practical solution to distribute your film is to simply send the film via DataMover. Once again, to do this simply locate on your DataMover the stored file or folder on your server storage device, type in the IP address or name of the DataMover at the movie theater, and press send! Within an hour or so, you will be notified that you film has been received and is ready for its big premiere!

The BlueStor DataMover has plenty of other uses, too!

The above example illustrates how fast, simple, and effective our BlueStor DataMover is to operate. However, it is just as effective for use in a near-infinite number of markets, including broadcasting, cloud storage, financial trading, and media streaming. To find out more information and to discover how your company could best utilize our BlueStor DataMover in a unique workflow, please contact us directly.